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Case Studies

Snappic

Integrated Search Engine Optimisation, PPC & Digital Marketing Strategy

Project Overview

Snappic, a leader in the SaaS industry, delivers innovative photo booth software for iPad, iPhone, and Mac, offering unique and memorable experiences for event attendees. Their intuitive platform has established Snappic as a market frontrunner, combining creativity with reliability.

Sparkfied was engaged to increase sign-ups and leads through Snappic’s portal, where customers purchase software packages. Midway through the project, the scope expanded to include supporting the migration from Snappic’s old domain to a new one, ensuring existing SEO rankings were preserved while maintaining growth in sign-ups and leads.

  • Digital Marketing Strategy
  • Search Engine Optimisation
  • International SEO
  • Pay Per Clicks Ads
  • SEO Consulting

Project Highlights

  • Achieved a threefold increase in organic visitors through targeted SEO efforts.
  • Successfully managed the transition to a new domain while safeguarding existing SEO value.
  • Achieved a substantial increase in user sign-ups.
  • Notable growth in site visitors across all channels.

Challenge

Our work with Snappic presented several notable obstacles:

  • Custom-Developed System: Sparkfied collaborated closely with Snappic’s developers to implement SEO optimisations on their bespoke platform.
  • COVID-19 Impact: The pandemic significantly affected the early stages of the campaign, particularly due to Snappic’s event-focused business model.
  • Site Migration to a New Domain: Migrating a high-traffic portal posed a risk of losing search visibility, adding complexity to the project.

Despite these challenges, Sparkfied devised effective strategies that successfully addressed each hurdle, resulting in a highly successful project outcome.

Solution

Sparkfied implemented a strategic, multifaceted approach to boost Snappic’s sign-ups and maintain SEO performance during the domain migration:

  • Targeted PPC Campaigns: Ran campaigns on selected keywords, driving a measurable increase in user sign-ups.
  • SEO Optimisation: Updated on-site meta-data and built authoritative links to key service pages.
  • Domain Migration Management: Developed a comprehensive redirect sheet for all URL changes and updated Google Search Console with the new details.
  • Ongoing Monitoring & Support: Closely tracked redirects and traffic post-migration to ensure stability and sustained growth.

Visual Results

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snappic-rankings-002
snappic-search-console

THE RESULTS

In a rapidly evolving digital landscape, Sparkfied partnered with Snappic to navigate the challenges of a global pandemic and drive measurable growth.

  • COVID-19 Impact: Sparkfied supported Snappic in overcoming the unprecedented obstacles posed by the pandemic, ensuring continuity and stability.
  • Upsurge in Users and Sign-Ups: Through careful planning and execution, the platform experienced significant growth in both user numbers and sign-ups.
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